Murcia-based meat manufacturer, El Pozo, is the most consumed Spanish brand in the country,  only beaten into second place in the overall standings by  the international giant that is Coca Cola, according to a survey produced by Kantar Wordlpanel, The Brand Footprint report shows that El Pozo is the top  brand in the Murcia region, along with three other regions  whilst nationally 79 percent of Spanish householders buy its products at least eight times a year.



Coca Cola has a market penetration of 80 percent, whilst the survey puts Campofrio third on 75 percent, and drinks manufacturer, Don Simon, on just under 62 percent.  The map shows the most popular products per Spanish region.

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