A women’s group from a trade union in Alicante has demanded the immediate withdrawal of an advertising campaign for a shopping centre which has adorned the back of buses in the city.

The posters depicting three young ladies wearing swimsuits from behind are considered sexist and demeaning by the group, and are both “outdated and cheesy”.

The union state that the posters are a “flagrant breach of Article 41 of the Organic Law for Effective Equality of Women and Men”, which states that “advertising which involves a discriminatory conduct is considered illegal in accordance with the provisions of general law”.

The Councillor for Equality in the city of Alicante, María José Espuch, has also called for the immediate withdrawal of that advertising campaign, stating that this advertising campaign has a “clearly macho” character and offers a “sexist and inadequate” image of women.

  • Nudist beaches in Alicante

    The beaches in the Region of Valencia are bathed by the peace of the Mediterranean Sea, kn…
  • Lucky Escape for Truck Driver

    Despite the apparent severity of the crash, a truck driver walked away from the carnage wi…
  • Las Fuentes de Algar

    A visit to the Algar Waterfalls or ‘Las Fuentes de Algar’ is a definite must on your list …
Load More Related Articles
Load More In Headlines
Comments are closed.

Check Also

Eleven Arrested in Nationwide Monkey Trafficking Ring Bust

A nationwide Guardia Civil investigation into a monkey trafficking ring has seen an Alican…